Traditional Clothing

  • Traditions

Although centuries and eras have passed, traditional Moroccan clothing continues to hold a special place in Moroccan households, preserved through the country’s traditions and customs. While modernization has disrupted traditions worldwide, several Moroccan regions remain dedicated to their ancient clothing heritage. While fabrics and tastes have evolved over time, the traditional essence remains ever-present. The Souss Massa region, in particular, takes pride in its culture and remains open to the world while staying steadfast against Western trends. The region boasts a rich variety of traditional clothing, each varying according to sub-regions, reflecting ethnic representations and ways of life. The countless drapes, veils, scarves, and capes serve as feminine identity markers for the populations of the mountains, valleys, and desert, such as the “Haïk” for Amazigh women and the “Melhfa” for Sahrawi women. Men, on the other hand, are commonly identified by the “Djellaba” or “Fouquia” and turbans for Amazighs, and the “Gandoura,” “Seroual,” and “Chech” for Sahrawis. The Arab lineage is represented by a range of clothing articles, including feminine or masculine Djellabas, Jabadors, Serouals, Caftans, Burnous, Tarbouches, and more. Some of these garments showcase captivating ornamentation, combining weaving, sewing, and embroidery skills passed down from mother to daughter with the personal creativity of master artisans. Fridays, Eid celebrations, and other festive occasions such as weddings, baptisms, and circumcisions provide ideal opportunities to showcase the finest traditional wardrobes.

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